About this Program
The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?
In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals.
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Find the Right Marketing Program for You
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How to Become a Marketing Manager DESIGNED FOR
Professionals looking to transition into or advance in a digital marketing career.
For a deeper dive into marketing analytics, check out the
Digital Marketing Data & Analytics course.
Hear from instructor Robert Haskitt about the Certificate in Digital Marketing at the University of Washington and how it can prepare you to enter the growing field of digital marketing.
Play WHAT YOU’LL LEARN
Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media
How to optimize your website and other owned digital properties with SEO techniques, meaningful content and a consistent customer experience
Tools and approaches for measuring and optimizing marketing performance
Financial basics of digital marketing (attribution, forecasting, budgeting)
How to build a marketing plan and manage a client relationship
GET HANDS-ON EXPERIENCE
Learn to use Google Analytics and gain exposure to other digital marketing tools
Develop a paid media plan for a mock company
Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio
Earn Credit Toward Your Master’s Degree
After completing this certificate program, you can transfer six credits toward a master's degree in business administration or management at Excelsior College. Learn more about our
partnership with Excelsior, and contact us for additional information. APPLY FOR A SCHOLARSHIP
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the
Alumni working in field
Amazon, Microsoft, Xfinity, HCL Technologies, Infineon Technologies, Logic 20/20
Projected job growth for marketing managers in Washington state (2018-2028)
Average salary for marketing managers in Washington state