About this Course
The rapid rise of generative AI — a type of artificial intelligence that can produce various types of content — is reshaping communications work around the world. From analyzing data to optimizing SEO and writing copy, generative AI can help make communication and marketing teams more efficient and productive. But a recent LinkedIn survey revealed that many marketing professionals feel unprepared to take advantage of the opportunities — and mitigate the risks — that this emerging technology offers.
In this course, taught by faculty in the award-winning UW Communication Leadership master's program, you'll learn how to incorporate emerging generative AI tools into your workflow. You'll use conversational AI (applications that can simulate human conversation) to enhance your brand’s storytelling, develop creative campaign, write creative briefs and analyze data. Along the way, you'll receive feedback and support from your instructors, who are experienced industry leaders. By the end of the course, you'll have a clear understanding of responsible AI principles and best practices, and be ready to put generative AI tools to work for you.
Designed For
Communications and marketing professionals who want to incorporate generative AI into their work.
Video Overview
Instructors in the new Empowering Marketing & Communications With AI course explain how marketing and communications professionals will use generative AI tools to streamline their work.
Duration: 1:09
Play
What You'll Learn
Strategies for determining which generative AI tools to use in different scenarios
How to write effective prompts for various tasks
Tips for using generative AI to create an email marketing campaign
How to generate visuals for a pitch presentation deck
Generative AI best practices for communications professionals
Get Hands-On Experience
Develop a communications strategy using AI for a client of your choice to add to your professional portfolio
Create and produce a conversational AI video to add to your professional portfolio
Earn a Credential
After successfully completing this course, you can claim a certificate of completion and a digital achievement badge that can be shared on LinkedIn and other social media sites.