About this Course
ChatGPT. Copilot. Gemini. These and other generative AI tools (a type of artificial intelligence that can produce text, images, video and audio content) are dominating the headlines. And for good reason. Generative AI has already redefined how businesses work, innovate and solve problems.
In this course, we’ll dive into generative AI and explore how it’s reshaping the business landscape, from marketing and communications fields to human resources and legal issues. You’ll examine AI ethical considerations and potential risks, learn prompt engineering and use generative AI applications to create content for many business needs.
We'll also delve into AI agents, automated workflows and vibe-coding — using simple prompts to build apps or tools with no coding required. You’ll walk away with hands-on experience, insights and a portfolio of real AI projects that showcase your skills.
Designed For
Anyone looking to use generative AI to enhance productivity in a business setting.
See Requirements
Admission Requirements
This is an introductory program and no previous experience is required. Anyone is encouraged to enroll.
Time Commitment
Including time in class, you should expect to spend about six to eight hours each week on coursework.
English Proficiency
If English is not your native language, you should have at least intermediate English skills to enroll. To see if you qualify, make sure you are at the B2 level on the CEFR self-assessment grid. To learn more, see English Language Proficiency Requirements – Noncredit Programs.
International Students
Because this offering is 100% online, no visa is required and international students are welcome to apply. For more information, see Admission Requirements for International Students.
Technology Requirements
- Access to a computer with a recent operating system and web browser
- High-speed internet connection
- Headset and webcam (recommended)
Completing the Course
To successfully complete this course, you must fulfill the requirements outlined by your instructor.
What You'll Learn
- How to use popular generative AI tools responsibly, including leveraging their capabilities to accomplish various tasks while mitigating risks
- How to craft the most effective prompts for a variety of business tasks and adapt processes
- Tips for evaluating generative AI applications, selecting the right one for projects and using AI analytics for decision making
- Strategies to define and create AI-driven automated workflows
- Ways to build websites, apps and other services using popular no-code tools
Get Hands-On Experience
- Use AI tools such as ChatGPT, Copilot or Gemini to generate logo designs or newsletter content
- Build websites, apps and other services using Lovable and design automated workflows with tools like n8n and Zapier
- Develop a comprehensive strategy for integrating generative AI into a business process
EARN A DIGITAL BADGE
After successfully completing this course, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges.
OUR ENROLLMENT COACHES ARE HERE TO HELP
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.
This program is intended for professional development and is not designed to meet educational requirements for professional licensure or certification.