Making Digital Content Accessible for Everyone

New UW Specialization in Web & Digital Accessibility Readies Professionals for Growing Opportunities

Making Digital Content Accessible for Everyone

New UW Specialization in Web & Digital Accessibility Readies Professionals for Growing Opportunities

Digital technology has revolutionized the way we learn, work, communicate and connect with all kinds of information and resources. But access to digital content for the growing number of people in our world living with disabilities has not always kept pace, threatening to leave this group behind in areas like education, employment and more.

Sheryl Burgstahler

Sheryl Burgstahler, Instructor for the UW Specialization in Web & Digital Accessibility

In recognition of this challenge, University of Washington Professional & Continuing Education is offering a new online Specialization in Web & Digital Accessibility. This 12-week introductory program, which launches in January 2025, is designed to meet the growing need for professionals with the skills and knowledge to ensure that today’s digital content is fully accessible to anyone with a disability. 

Accessibility Mandates Drive Change

In April 2024, the U.S. Department of Justice (DOJ) ruled that all state and local governments must take action to make their online content and mobile apps fully accessible, per Title II of the Americans with Disabilities Act (ADA). The ruling also applies to all public schools and postsecondary institutions, such as colleges and universities.

Any company that wants to market their IT products to any of these entities must adhere to the DOJ mandate or risk losing business. The ruling should generate increased demand for professionals who have a basic understanding of the latest accessibility requirements, tools and methods.  

“The time is now to understand these IT accessibility requirements and take action,” says Rovy Branon, vice provost for UW Continuum College, the academic unit that oversees UW Professional & Continuing Education. “Specializations like this one are how we can help create accessibility at scale and eventually impact the lives of millions of people living with disabilities.”

Learn from Experts in the Field

I see this course as a great entry point for instructors, administrators, content developers and others who want to understand the new digital content standards and help their organization move toward compliance.

Instructor Sheryl Burgstahler
Award-winning administrator Sheryl Burgstahler, who led accessible IT efforts at the University of Washington for more than 30 years, will teach the inaugural offering of the specialization. Burgstahler, who has devoted her career in part to advocating for the universal design of websites, documents, multimedia tools and other digital products, says the DOJ ruling — and this educational opportunity — come at a pivotal time in the fight for making digital content more broadly accessible.  

“I see this course as a great entry point for instructors, administrators, content developers and others who want to understand the new digital content standards and help their organization move toward compliance,” she says. “Students will also learn from reports by people with disabilities who share how inaccessible technology impacts them, and how accessible technology opens doors in all aspects of their lives.” 

The new UW program gives learners hands-on practice in creating or refining content for digital documents, websites and multimedia experiences so that it can be navigated and understood by people of all abilities. Topics covered include assistive technology, universal design frameworks, and accessibility checkers and other tools.  

“This specialization will equip students not only with the skills and best practices to create accessible content, but also with the awareness and mindset to center accessibility in their design and content development from the start,” says Mary-Colleen Jenkins, an instruction accessibility specialist at the UW who provided input for the course.

Preparing for the Jobs of Tomorrow

UW Continuum College has more than a century of experience providing professionals with the training and skills they need to adapt to fast-changing occupational expectations.

drawing of people at computer

Sketch of Sheryl Burgstahler at work, drawn by a UW student with a disability (Source: UW DO-IT; www.washington.edu/doit/resources/line-drawings)

Employer needs are still evolving, but the DOJ ruling is expected to spur growth in demand for workers with IT accessibility knowledge and demonstrated experience with the latest requirements — exactly the kind of background this specialization intends to deliver. 

“Companies like Microsoft, Google and Amazon are frustrated because their clients are demanding accessible content, but they can't find enough people to hire who understand accessibility,” Burgstahler says. “A program like this helps meet that growing need and increases career opportunities for learners.” 

After completing this program, students earn a digital achievement badge that they can share on LinkedIn and other social media platforms.

Learn More and Apply

Find out more about the UW Specialization in Web & Digital Accessibility and learn how to apply.

 

For more announcements from UW Professional & Continuing Education, visit the News & Features section of our website. To learn more about our certificates, specializations, degrees and courses, explore your options or contact us.


Author David Hirning

David Hirning

David Hirning is an accomplished writer and editor with extensive experience in both tech and higher education. He began his career in journalism, then spent over a decade as an editor at Microsoft, where he worked on Encarta Encyclopedia and related reference products.

David worked for six years as a full-time writer and content manager at UW Professional & Continuing Education. He also operated his own editorial consulting business, with stints at leading companies like Amazon and Expedia, and taught English for two years in Costa Rica.

David has served as an instructor for the UW Certificate in Editing program and as a teaching assistant for the UW Certificate in Storytelling & Content Strategy. He holds a bachelor’s degree in English from Stanford University and a Certificate in Literary Fiction from the UW.

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