About this Program
If you listen to a podcast during your commute or while doing chores, you’re in good company. With the number of podcast listeners projected to surpass 160 million in 2023, according to consumer data firm Statista, podcasting’s reach is wider than ever. It’s no surprise that the need for professionals with audio storytelling and podcasting skills has surged.
This specialization will teach you the storytelling and audio production skills you need to create compelling podcasts. You’ll dive into podcast formats, scriptwriting and audio interviewing techniques. You’ll work with common audio recording equipment and learn how to create soundscapes and mix together multiple audio files. We’ll also discuss how to build an audience and market your podcast, with an eye toward monetization. By the end of the specialization, you’ll have produced an eight-minute clip of a podcast episode to kick off your series.
▸ Related Article : 10 Questions to Ask Yourself Before Starting a Podcast for Your Business
Designed For
Content creators, journalists, educators and others who want to get started with podcasting.
See Requirements
Admission Requirements
To apply, you must:
Be familiar with podcast apps and word-processing tools like Microsoft Word and Google Docs
Be comfortable learning how to use new equipment and software
Time Commitment
Including time in class, you should expect to spend about six to eight hours each week on coursework.
English Proficiency
If English is not your native language, you should have advanced English skills to enroll. To see if you qualify, make sure you are at the C1 level on the CEFR self-assessment grid . To learn more, see English Language Proficiency Requirements – Noncredit Programs .
International Students
Because this offering is 100% online, no visa is required and international students are welcome to apply. For more information, see Admission Requirements for International Students .
Technology Requirements
Access to a computer with a high-speed internet connection
A recording device that is reasonably portable and capable of creating a WAV or mp3 file (e.g., Tascam, a smartphone or a laptop with a microphone and recording software such as Zoom)
Audacity (free, open source, cross-platform audio software)Wired headphones, preferably padded
An external microphone (recommended)
Earning the Certificate
You earn a certificate of completion by successfully completing all required courses. For more information, see Earning the Certificate .
Video Overview
Course developer Shannon Perry explains how this hands-on, skills-driven program will provide students with the tools to create podcasts in-house, for internal or external business communication.
Duration: 2:52
Play
Skills You’ll Gain
Audio storytelling
Audio interviewing techniques
Audio equipment basics
Audio production
Sound editing
Digital content creation
Digital content strategy
Podcast marketing
Get Real-World Experience
Produce your own original eight-minute podcast episode from start to finish
Work with professional scriptwriters to improve your podcast’s script
Record and edit high-quality audio for your podcast episode
EARN A DIGITAL BADGE
After successfully completing this program, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges .
Career Stats
15%
Projected growth in U.S. demand for storytelling skills (2025–27)
10%
Projected growth in U.S. demand for audio production skills (2025–27)
OUR ENROLLMENT COACHES ARE HERE TO HELP
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options .
This program is intended for professional development and is not designed to meet educational requirements for professional licensure or certification.